Meet the team behind your customer stories
Great stories need both human judgment and AI precision. Our editors bring decades of B2B experience; our AI specialists handle the heavy lifting at scale. Together, they produce stories that are authentic, on-brand, and fast.
The humans in the loop
Every ProofPoints story has human oversight built in. Your editorial team sets the standard; the AI works to meet it. And when you need extra capacity, our specialist editors are available on a per-story basis.
25 years in Enterprise customer advocacy and B2B storytelling, with the very best teams on the planet. Created ProofPoints to prove that authentic customer voices are the most powerful marketing asset.
ProofPoints is built for experienced practitioners who know their brand inside out. You review, refine, and approve every story before it goes live. The platform amplifies your judgment; it never replaces it.
Bring your own editorial team into the workflow. Whether they sit inside your organisation or work at your agency, ProofPoints gives them the same tools, the same brand guardrails, and the same AI support.
World-class B2B editors available on a per-story basis. Each one is handpicked for their ability to turn raw transcripts into compelling, publish-ready customer narratives.
World-class B2B editors available on a per-story basis. Each one is handpicked for their ability to turn raw transcripts into compelling, publish-ready customer narratives.
World-class B2B editors available on a per-story basis. Each one is handpicked for their ability to turn raw transcripts into compelling, publish-ready customer narratives.
ProofPoints supports user-generated content from first click to publish. For high-volume programmes where speed matters most, the AI team can handle the entire pipeline: transcription, generation, scoring, translation, and publishing. The only human in the loop is the advocate themselves.
Seven skills, one mission
Purpose-built AI capabilities, each trained on a single job. They don't make decisions; your editors do. They execute with precision, speed, and perfect brand consistency.
Transforms raw interview transcripts into polished, brand-perfect customer stories. Works with any content format: blogs, case studies, press releases, social posts.
Hones and refines stories based on specific improvement suggestions. Preserves the original voice while addressing compliance gaps and readability issues.
Evaluates every piece of content against your brand guidelines across five compliance dimensions. Catches tone, terminology, and messaging issues before they go live.
Generates professional hero images for customer stories using brand visual guidelines. Creates visuals that match the tone and subject of each story.
Scans finished stories to extract the most impactful quantitative statistics; perfect for social media pull quotes, executive summaries, and sales collateral.
Translates raw interview transcripts into 30+ languages while preserving speaker labels, timecodes, and conversational nuance. Essential for global campaigns.
Translates finished, formatted stories while preserving headings, blockquotes, and Markdown structure. Maintains the editorial quality across every language.
Why humans + AI?
AI is brilliant at consistency, speed, and pattern recognition. It can score brand compliance in seconds and generate a first draft from a transcript in under a minute. But it can't replicate the editorial instinct that knows when a quote needs context, or the relationship skills that make an advocate feel heard.
That's why every ProofPoints story can pass through both. The AI does the heavy lifting; the human adds the judgment. The result is stories that are faster, more consistent, and more authentic than either could produce alone.
Ready for new customer stories?
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